True Colours’ is a surprising and bold story, pulling focus on some of the crazy beauty standards that currently exist in the society often imposed by women themselves and passed onto generations. In this short film, we watch and hear the inner frustrations of two teenagers, and learn how they actually feel vs how they appear to the world. They imagine how they would like to challenge the imposed beauty standards and question their mothers for the first time, who play a huge part in defining them.
By making this film our aim is to empower young women to find beauty within themselves and question the undue premium of lighter skin tone or skin tanning, or the idea of perfect image and help become a society that is better understanding, accepting, and equal. Because it’s a real shame that something such as the colour of your skin which is so natural and you have no control over can often make you feel deficient, and hold you back.
There is nothing like a troubled mother-daughter relationship and I am yet to meet a girl who has no conflict with her mother. Family dynamics have always been an important theme in my work and I am excited to interpret this heavy topic through a comedy prism in this film. Tonally funny, “True Colours” is a film that looks deep into what us girls go through when trying to meet the expectations imposed on us by our families and society in general. Whether these expectations are about our appearance, our life goals, or dreams, at the end of the day, we all go through similar experiences and it turns out that we’re not that different from each other after all.
In modern life, there are many beauty expectations and pressures applied to young women. More and more women are now questioning these irrational beauty standards and desperate to challenge the society unrealistic expectations. “True Colours” protagonists have some pretty extreme ideas of “revolution” within their homes.
True Colours’ is a parallel plot following teenagers Ayesha and Chloe who are neighbours yet inhibit very different worlds and think that the grass is greener on the other side.
Ayesha’s traditionalist mother has embedded a perception that correlates fairer skin tone with beauty and personal success thus she is in a dilemma to be true to herself but instead hides under layers and layers of skin whitening products. On the other side, Chloe’s bold and diva-ish mother has set an example to do the opposite i.e. skin tanning and western outlook to achieve the similar objectives, thus Chloe hides behind filters that make her skin look tanned.
Watch and hear the inner frustrations of both teenagers and how they actually feel vs how they appear to the world. They imagine how they would like to challenge their overbearing parents and question the external world & society, playing a huge part in defining them. However, young women expressing their self-determination and individualism to the world isn’t risk-free.
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How green are we?
Pageful Productions are committed to sustainable development (meeting the needs of the present without compromising the ability of future generations to meet their own needs) as a guiding principle within our work. Concern for the environment is an integral and fundamental part of this commitment. Our aim is to reduce the impact on the environment from our productions.
All our productions:
• Promote responsibility for the environment within the productions and implement this policy at all levels within the workforce
• committed to reduce the use of energy, water and other resources
• committed to minimising waste by reduction by reusing and recycling methods
• Recycle where possible
• Use environmentally friendly products